The Art of Yellow Shoes

As a bona fide extrovert, I love going to conferences. But, apparently not everyone does. There's a psyching up that needs to happen. At the most recent conference I went to (#SHSMD2015), I found a brilliant marketing idea. I was in line for a drink with two gentleman, and I of course started talking to them about their names, my favorite topic. But then I noticed they were wearing yellow Oxford shoes. Both of them. 

Not only was this a great way to have an instant ice breaker with the thousand-plus attendees, it tied in to their booth in the exhibit hall, also full of bright yellow accents. The entire staff had yellow shoes: pumps, moccasins, sneakers. So, on brand, attention-getting and unique. A brilliant plan for standing out in a sea of competition. Nice work Lift 1428!